Senior multidisciplinary creative with 15+ years of experience building brands and the packaging, campaigns, and digital experiences that bring them to life across CPG, beverage, ecommerce, and digital. I lead projects from initial concept through production and launch, including brand identities, packaging systems, high-volume paid media, and retail and ecommerce experiences. My work pairs hands-on design execution with creative direction, cross-functional collaboration, and production expertise, including AI-assisted workflows that let me move faster without losing craft.