Geiger Powell
Senior Brand & Graphic Designer
Senior multidisciplinary creative with 15+ years of experience building brands and the packaging, campaigns, and digital experiences that bring them to life across CPG, beverage, ecommerce, and digital. I lead projects from initial concept through production and launch, including brand identities, packaging systems, high-volume paid media, and retail and ecommerce experiences. My work pairs hands-on design execution with creative direction, cross-functional collaboration, and production expertise, including AI-assisted workflows that let me move faster without losing craft.
- Where
- Tampa, FL / Remote
- linkedin.com/in/geigerpowell
- Status
- Open to new opportunities
Professional Experience
- Translated campaign concepts into packaging, retail, PDP and paid-social with cross-functional teams.
- Led email production for an audience of 1M+ subscribers.
- Created retail packaging and ecommerce across major retailers, including Target, Walmart, and Amazon.
- Delivered 10–15 paid-social assets daily across campaigns, staying on-brand and feedback-responsive.
- Created graphics featured in a Super Bowl LIX commercial seen by more than 127 million viewers.
- Led end-to-end creative direction in building the Magnanimous brand from concept to launch.
- Directed packaging, merchandise, digital marketing, and environmental design.
- Created brand systems that unified every customer touchpoint in retail, digital, and social.
- Produced CPG packaging and marketing campaigns for 100+ brands.
- Partnered with leadership on product launches and brand strategy.
- Led ecommerce creative across BarProducts.com and Amazon.
- Produced product photography and digital marketing assets.
- Created launch campaigns for new products and promotions.
- Grew craft beer sales 40% through targeted marketing initiatives.
- Supported merchandising for 5,000+ retail products.
- Shaped the Cigar City Brewing brand during a period of rapid growth.
- Led packaging, branding, and marketing design across multiple channels.
- Maintained brand consistency across national retail and distribution.
- Designed sales, event, merchandise, and promotional materials.
- Partnered with leadership on brand strategy and new product launches.
Core Competencies
Brand & Creative
Packaging & Production
Digital & Ecommerce
Tools & Process
Selected Achievements
Worked on graphics for Cirkul’s 2025 Super Bowl commercial, and lead creative on the campaign that followed, including paid, social, email, and influencer boxes.
Founding member of TBBW, plus a voting member of the executive board. In addition, created all branding marks and digital assets for TBBW.